Puns are Great | august 2019

As the final summer term ended, and the fall semester grew closer, I found myself given the opportunity to work with Little Keyboards to create a sticker for them to ship out with orders. This wasn’t my first time doing freelance work like this, but it had been the first time that I had done it on this level since I had begun my BFA. With that, this project was a bit intimidating at the start, but soon became one of the most enjoyable experiences I’ve had working on the project.

As with any project however, it needed to begin with idea generation.

The idea generation for this project began in a weird spot, initial concepts heading towards the idea of using keycap profiles as the main concept.

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With the style I wanted to use for these stickers, keycap profiles could only go so far. DSA and XDA were easy to translate to a flat top view, but were the only ones that really did that. SA, Cherry, OEM, they required other keys or a side profile to really be distinctive, but also required other keys to really show what profile they were. Even then, in the case of Cherry and OEM, unless it was listed it would be hard at first glance to really tell what they were.

As I began talking more with the client, it became more clear that there were other options. Which resulted in this concept.

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What started off originally as a bad joke made to a few friends, had ended up the driving force behind the creation of this sticker. The shape of smaller ( 40% or less ) keyboards is usually similar to that of a chocolate bar. The low profile switches that are used in some of these are called Chocs. Of course, the choc bar was going to be born.

As far as converting everything digitally, rather than start by tracing a sketch I created shapes. If this was going to be consistent with the original switch stickers I had done, perfectly straight lines and soft curves were the attributes needed. The text on the bar even, was done using a rounded typeface ( quicksand ) as well as the Little Keyboards logo, to make it something distinctly theirs. The wrapper was done in a similar way, though I actually did use the pen tool to create the wrinkled shapes that would come from a bar being opened.

The final result is something I’m lucky to have been able to work on, and excited to share.